NBC, Fox, Turner, Viacom and other media companies are pledging to cut their commercial lengths in half in the coming seasons. Every single media company that produces TV shows agree that there are far too many ads on TV, ads that often do not make good investments and cause more controversy rather than actually selling the product it is supposed to be selling.
Sony Crackle says they were the first ones to implement a type of service called, “BreakFree,” which limited the number of ads for streaming customers who watched original programming. Besides for renewing both The Oath and Startup, Sony Crackle is working on some interesting things in the TV measuring space.
Sony Crackle’s new deal with Nielsen’s Marketing Cloud, will allow them to measure living-room viewing on smart TVs, streaming boxes and gaming consoles through the 100 million app downloads of Sony Crackle. Sony Crackle measured the viewing habits of it’s users and defined them using three groups: Alphas, Rechargers and ThrillSeekers. They are going to use these groups for targeted ads based on that.
With Sony now firmly behind Crackle, it will be interesting to see where they go in this space, and clearly they are thinking about the future of advertising.