Obama’s Farewell Address Nudges Some TV Premieres

Obama’s Farewell Address Nudges Some TV Premieres

If you’ve been waiting for the return of some of your favorite TV shows since winter break. You might have to wait a little bit longer. Since Broadcast Television Networks often get interrupted by sports or special news conferences, why should President Obama’s be any different?

Tuesday’s Broadcast TV schedule (which includes fan favorites like CBS’ NCIS) has mostly been scrapped in order to make room for the President’s farewell address. The only show of note that still wants screen time during this whole debacle is NBC’s This is US, which airs on NBC at 10 PM, instead of it’s usual 9 PM time slot.

It’s an interesting decision NBC made here. NBC knows that This is Us is a ratings hit. In this day and age, having any hope of gaining the short term attention span of viewers who grew up binge-watching anything Netflix throws at them that’s a miracle in and of itself. So NBC basically said everyone who is going to be watching the President will most likely want to watch This is US as well, and the rest probably has the DVR set to tape it automatically. Pretty ingenious!

The return of ABC’s Agents of S.H.I.E.LD. however, will not be affected, unless the President goes longer than an hour, because it usually airs at 10 PM anyway.

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