Mr. Robot is Redefining Product Placement with Amazon Echo

Mr. Robot is Redefining Product Placement with Amazon Echo

If anyone still watches Mr. Robot, AKA that hacker show, which may or maybe not be science fiction, fans got a rude awakening when the TV show triggered their Amazon devices last night.

When a character from the show asked, “Alexa, give me the Daily Five/Nine,” a bunch of Echo’s will automatically tune to a new Mr. Robot interactive experience, the likes of which has never been done before. This is a bit different than the snapchat TV shows and more akin to the Apple Music U2 fiasco of 2014.

Where a tech company leverages AI or their platform to force users into whatever they are selling at that particular time. Amazon has been criticized for it’s product placement taking up too much time in the show. Critics were left wondering last year, why the show’s dreary tone appealed to Amazon’s marketing team.

This exclusive interactive story game was conceived by Mr. Robot creator Sam Esmail and what it does is gives you the daily run down of news events that are happening in the show’s world. It also sets players on an audio-based interactive experience that is just as rich as the show itself. Looks like both Amazon and Mr. Robot are benefiting from this interesting pairing.

Consumers should expect more of this AI story-telling in the future.

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