As the late night cable guys fight over ratings and new wars begin in this new era of TV, SNL’s 15 minutes of fame might have come and gone, but it’s ratings and brand recognition will stay in tact.
The election bounce that SNL got from Alec Baldwin’s portrayal of Donald Trump has dwindled to nothing since mumblings of his dissatisfaction playing Trump have grown. Melissa McCarthy’s Sean Spicer has only been on the series a total of two times. Kate McKinnon seems to have first dibs on which character in the Trump White House she gets to mock, but while her alternating portrayals of Clinton, Sessions, and Kellyanne Conway get the right praise they deserve, does that make sense? Have one person be them all?
SNL does seem to be in a bit of a predicament here. As Donald Trump himself did host the show during the primaries, they and NBC has an off again on again relationship with Trump. Which I guess, is a great thing. SNL is not late night, and it is not even Last Week Tonight with John Oliver (that show that sums up everything that happens during the week)
The last time SNL was on the air, it was March 11 They won’t come back until April 8. In the Trump White House, that’s the equivalent of 1.5 years worth of regular “fake news”. In the age of trending information overload, that’s an eternity. Bidding his time, people may already be over Alec Baldwin. SNL can’t keep up with the news coming out of the White House. Especially since they are only on every other week. Even the last skit with Alec Baldwin in it portrayed how Trump would deal with an Alien Invasion wasn’t exactly culturally relevant.
It’s a novelty skit show that does what they want, but that virility that they enjoyed post election results, may be finally wearing off. As The Verge wrote last year, If SNL doesn’t want to take down Donald Trump, what’s the point?