In Hollywood, three is a magic number. To hit three movies or three TV seasons based on the ideas in the plot or based off the characters is a goal any property should aim for. It’s also the magic number needed to milk the idea and to turn it into a gazillion dollar franchise machine. Pumping out film after film for years on end because if you can make the three of something you can surely make six or more of it!
I’ve been shocked at how Hollywood has created what I’ve been calling the Franchise Industry. It seems everywhere you look these days, a new franchise is being pumped out and and shoved down our throats, yet audiences keep buying into it, because it’s comfortable. Now, that magic word, trilogy may not be the end of the road for a property.
Unfortunately however, Dan Brown’s moment in the Hollywood sun seems to be setting. A Tyler Perry movie, a cash guzzling franchise in his own right, kicked it’s butt at the box office. Earning a measly $15 Million opening weekend, on a $75 Million budget is not good no matter how you look at it. Despite both movies having a Halloween-sort of feel. What with Dante’s inferno and all. It was clear that American audiences anyway, liked Perry’s Halloween themed movie better.
The complicated plot in Ron Howard’s latest flop isn’t doing the director much good, as the team consisting of Brown, Hanks and Howard, decided to skip the arguably better book The Lost Symbol, and make this one instead, for some reason. It seems like they couldn’t get a script that they liked for the Lost Symbol. While Dan Brown has recently announced another Langdon Book due out in 2017, I’m guessing we won’t be seeing Hank’s iteration on the big screen for quite some time, if ever again.