In the days before Netflix Bingeing you actually had to go drive to the store to get the movies you wanted to watch. This concept may seem bizarre to younger Better Call Saul viewers and in hindsight the blockbuster model was doomed to fail. At least though, Better Call Saul seems to be fairing a lot better with the critics. Especially in season 3.
What’s great about featuring Blockbuster in the season 3 finale of Better Call Saul, is that the show is ultimately about people who hurt other people. You don’t really want to be friends with any of the characters on the show because they are either maniacal, or turn out to be in a future Breaking Bad world.
Better Call Saul season 3 takes place in 2003, before there was binge-watching and before there was streaming. Netflix destroyed Blockbuster soon thereafter. What made Breaking Bad a household name was it’s deal with Netflix at the exact right time most people were signing up for the service. Before 2008 blockbuster was struggling to change into a Netflix competitor before it closed its stores forever in 2013. That’s when the last season of Breaking Bad aired on AMC.
So it’s fitting that Blockbuster is featured so prominently in the Better Call Saul world, on top of all the other 90s references and cheesy commercials. Better Call Saul goes full circle as we watch Slippin’ Jimmy McGill ultimately transform into Saul Goodman, Blockbuster will fall and Netflix will rise helping give public awareness to what was perhaps the greatest television show of all time- Breaking Bad. Vince Gillian gives the greatest shout-out to Blockbuster in a marketing move that is nothing but genius.